The rise of the big wedding: “The Taylor Swift Effect”

THE LOOK BOOK, INSPIRATION

There’s been a lot of noise around weddings getting smaller. 2025 was the year micro weddings really grew in popularity, with couples prioritising experience over guest numbers. Trust Taylor Swift to shake that up (or should we say Shake It Off?). Her 3rd July wedding saw parts of New York City shut down as hundreds of guests – reportedly over 1,000 – arrived at Madison Square Gardens for Taylor Swift and Travis Kelce’s wedding. And just like that, the big wedding was back. While you may not have a star-studded guest list including the likes of Selena Gomez, Zoë Kravitz, Benson Boone and Hugh Grant for your wedding, there’s still plenty of inspiration to take from this cute power couple’s epic BIG big day.

Moira Hughes
Moira Hughes

What we love about Taylor Swift’s wedding

Despite Swift and Kelce going big on the venue and guest list, the couple kept things really personal. Guests have spoken about how the venue was filled with photos of the bride and groom at different stages of their lives, and pictures of the beautiful monogramed napkins give to guests have been popping up all over our Instagram feed.

We also love that the couple threw out the rule book and curated a wedding that was 100% them. From Taylor mixing up the traditional wedding party and choosing her brother as her “man of honour” instead of having bridesmaids, to having their friend Adam Sandler act as celebrant, every detail suited their couple style.

bride running in heels
Shehzarin Batha

Our take on Taylor Swift’s wedding dress

There’s been a lot of secrecy around Taylor Swift’s wedding dress – as is the bride’s prerogative – and so far, no sneak peeks have been leaked or shared online. What we do know is that Taylor wore a custom Christian Dior Haute Couture gown designed by Jonathan Anderson. She finished the look with bespoke Christian Louboutin shoes (a CLASSIC) and Cartier jewellery.

With no insider intel to go on, we’ve turned wedding dress detectives to share some of our favourite wedding dresses, all available at Ellie Sanderson, which we think hit the Taylor Swift brief perfectly. Sticking with a statement ballgown style, these dresses bring the drama for a big wedding.

Juno Encore by Shehzarin Batha

This exquisite couture ballgown is a proper “take your breath away” wedding dress. The gorgeously contoured corset features a chic drop waist, and that full Italian taffeta skirt is a showstopper. It’s the embodiment of modern fairytale style.

Juno Encore - the Taylor Swift effect blog
Juno Encore wedding dress | Shehzarin Batha

Azelia by Andrea Hawkes

Azelia offers a more contemporary take on ballgown style, featuring a luxurious fit and flare cut and delicate off the shoulder sleeves. It’s the oversized detachable bow on the back that makes this feel very Taylor Swift. The perfect balance of whimsical and fashionable. Love it.

Azelia by Andrea Hawkes - back with bow
Azelia wedding dress | Andrea Hawkes
Front of Azelia dress - the Taylor Swift effect blog
Front of Azelia wedding dress | Andrea Hawkes

Preston by KYHA Bride

We adore the sculptural style of this bold wedding gown. It’s unapologetically fashion-forward without feeling fussy. We can totally see Taylor in this with her signature red lip.

Preston wedding dress
Preston wedding dress | KYHA Bride

The Shiloh Bodice and Dita Skirt by Moira Hughes

A two-piece bridal look is so cool and very Taylor. This look really taps into her romantic vibe; the sweeping skirt is such a statement-maker.

Shiloh bodice and Dita skirt
Shiloh Bodice and Dita Skirt | Moira Hughes

Wellesley by Suzanne Neville

Taylor Swift is an “honorary Brit” in our eyes and his classic ballgown from top British bridal legend Suzanne Neville is a perfect match. The French Chantilly lace corset and dramatic A-line skirt, complete with thigh-high split, is timeless.

Wellesley wedding dress by Suzanne Neville - Taylor Swift effect blog
Wellesley wedding dress | Suzanne Neville

Where to buy your ballgown wedding dress

Whatever size wedding you’re planning, we can help with the dress. We now have three Ellie Sanderson bridal studios in the south of England, in St Albans, Beaconsfield and Kiddington, Oxfordshire. Each studio has its own vibe and stocks different brands and designers, so we’d suggest taking a look at our website to see which location suits your style best. If you don’t know where to start, give our Dream Dress Quiz a try. Once you’ve done that, click here to book your appointment with us!

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eternelle wedding dress by Suzanne Neville

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